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My evaluation letter for Forum Nokia Pro…  

2005-11-04 16:41:00|  分类: 我的酸甜苦辣 |  标签: |举报 |字号 订阅

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Hi, Alan

I’m sorry for replying you so late. The 28 companies are all very excellent, it’s very difficult to choose only 3 from them. Maybe none of organizations other than Forum Nokia can call together so many leading service providers. By the Forum Nokia PRO awards, these PRO members can communicate deeply and share their experiences significantly.

The following is my evaluation of top 3 companies in ARPU category.

1. SEVEN Networks
Why do I choose SEVEN Networks as the first winner? As we know, operators see enterprises as the most lucrative market increasingly. Email maybe is one of the most possible applications for mobile operators. Always-On Mail of SEVEN Networks can increase use of and therefore revenue from the data networks of mobile operators. Further more, its mobile mail solution can enhance value proposition to enterprise customers. In 2005, that company has won over 40 new operator deals. I think even it has much potential in the future.

2.KongZhong Corporation
In China, KongZhong Corporation is a leading provider of 2.5G value-added services. KongZhong has a very broad range of services, including gaming, media and messaging. I think one of the most advantages of KongZhong is its collaboration with operators, and innovation in applications. For example, KongZhong gave many proposals to China Mobile to improve its JAVA mobile game business, that’s very beneficial for the operator. The Mickey Mahjong of KongZhong integrated Chinese traditional game (Mahjong) with world-famous brand (Mickey). That kind of localization will be very essential for service providers internationalization.

3. N2N Consulting Pte Ltd
It’s the mobile version of P2P! As we know, P2P file sharing accounts for much significant data in the internet. Now mobile operators will not suffer similar problems that fixed operators face. Because there is good business model in mobile industry, P2P technology can not only benefit users, but also increase ARPU of operators. As N2N Consulting said, it can decrease the operating cost of operators, improve the experience of rich media services.

Actually other companies are also very exciting and impressive. The m-publishing solution of Barefoot Software will be very competitive in mobile media times. The navigation service of Jentro or Telmap will be popular as our cities become more and more complex. Of course don’t forget the game, it will be one of the kill applications in mobile industry. In-Fusio, Longyin, M Bounce, Synergenix etc are all very profitable now. In general the mobile industry will be very comprehensive, there is not any killer application that will hold most of the revenue like SMS. Every user can find his or her kill application as he or she can in future mobile data times, so there are no losers for these service providers.
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